Sunny Bonnell.
Author. Self-Made Entrepreneur. Chief Visionary at Motto.


Sunny Bonnell is an American author, leadership and brand expert, and motivational speaker. She is also the CEO & Chief Visionary of Motto, one of the leading branding companies in the country.


Sunny has been called a “visionary thinker with a rare breed of talent.” As a leadership and strategic brand advisor for CXO leaders, Sunny aims to dismantle business-as-usual, think around corners, challenge convention, and break what needs to be broken.


Under Sunny's guidance, Motto’s award-winning work has disrupted every category imaginable for brands such as Microsoft, Google, Hershey’s, the NFL, and Twentieth Century Fox.

Her work and thought leadership has been featured in Forbes, The Verge, ESPN, Fast Company, Entrepreneur, and hundreds more publications. She is also a member of Rolling Stone Culture Council.


RARE BREED: A Guide to Success for the Defiant, Dangerous & Different (HarperCollins) is available at  Amazon, Barnes & Noble, TargetBooks-a-Million and wherever books are sold.

Sunny Bonnell & Ashleigh Hansberger on the Breakfast Club / iHeart Radio


Named one of GDUSA’s Top 25 People to Watch and awardee of Make Mine a Million $ Business powered by American Express.


Sunny has appeared on The Breakfast Club, Yahoo!, American Express, iHeart Radio, Forbes, Entrepreneur, Huffington Post, The Wall Street Journal, Inc., CNBC, GDUSA, HOW, New York Post, Never Settle Show, Wharton School of Business, NYU Books, and hundreds more.

Sunny Bonnell & Ashleigh Hansberger interview Jon Batiste, Late Show with Stephen Colbert

YouTube Series

She hosts a popular YouTube original series called Rare Breed TV.

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