Sunny Bonnell.
Bestselling Author. Self-Made Entrepreneur. CEO & Chief Visionary Officer at Motto®.


Sunny Bonnell is an American bestselling author, leadership and brand expert, and motivational speaker. She is also the CEO & Chief Visionary of Motto®, one of the leading strategic branding companies in the world.


Sunny has been called a “visionary thinker with a rare breed of talent.” Sunny has been recognized as one of the world's top business visionaries and has graced lists such as Top 30 Global Gurus, GDUSA's Top 25 People to Watch, and the 2023 Webby Awards. The Webby Awards Executive Director Claire Graves described Sunny as “Setting the standard for innovation and creativity.”


Under Sunny's guidance, Motto’s award-winning work has led brands such as Microsoft, Google, Hershey’s, the NFL, Andela, Goodnotes, and Twentieth Century Fox.

Her work and thought leadership has been featured in Forbes, The Verge, ESPN, Fast Company, Entrepreneur, and hundreds more publications. 


RARE BREED: A Guide to Success for the Defiant, Dangerous & Different (HarperCollins) is available at  Amazon, Barnes & Noble, TargetBooks-a-Million and wherever books are sold.

Sunny Bonnell & Ashleigh Hansberger on the Breakfast Club / iHeart Radio


GDUSA’s Top 25 People to Watch
WEBBY Award Winner
GlobalGurus Top 30 in Brand
Awardee of Make Mine a Million $ Business powered by American Express.
Best Branding Agency of the Year, Prestige.


New York Post
The Breakfast Club

American Express
iHeart Radio
Wharton School of Business
Huffington Post
The Wall Street Journal
Never Settle Show
NYU Books
..and hundreds more.

Sunny Bonnell & Ashleigh Hansberger interview Jon Batiste, Late Show with Stephen Colbert

YouTube Series

Hosts a popular original series called Rare Breed.

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